Advert analysis

Leaves and stem growing around the can is a reference to the classic story "Jack and the beanstalk". The story has magical beans which grow rapidly into a giant beanstalk. This reinforces the idea that Heinz Beanz is truly magical

The can is the largest and most standing out object in this poster. We can tell that the can is the subject of the advert

The advert is stating that Heinz Beans are magical beans as they taste so good that they are considered magical because of the taste.

The color creates a friendly mood with its use of light colors in this advert

This advert is aimed at all ages as this product is simply food and with a very simple message which all of us can understand

The light focused on the key and the shadow around the key creates a sort of somber feeling that is focused around a single key, we can also feel a sort of intense feeling from the key because of the lighting

We can that the key is the subject of the advert as it is the only object in the advert and the lighting is focused on it. We can also see that the key is shaped as a gun, suggesting that the key is as lethal as a gun

The statement of this advert simply states that the object "Takes one life every 25 seconds." with caption underneath it "Drive safe" We can already tell that this advert is directed to drivers for safe driving

This advert is directed towards adults as it shows a serious yet simple message